How emotions are considered crucial on an omnichannel banking environment in gaining customer loyalty
Year of publication
2019
Authors
Haapio, Hannele
Organizations and authors
Publication type
Publication format
Article
Parent publication type
Compendium
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A3 Book section, Chapters in research booksPublication channel information
Journal
Parent publication name
Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour
Parent publication editors
Shaikh, Aijaz A.; Karjaluoto, Heikki
Publisher
Pages
50-70
ISBN
Publication forum
Publication forum level
3
Open access
Open access in the publisher’s service
No
Self-archived
Yes
Other information
Fields of science
Business and management
Keywords
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publication country
United Kingdom
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
DOI
10.4324/9781351174466-3
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes