Russian strategic communications on the global stage
Year of publication
2021
Authors
Luoma-Aho, Vilma; Tsetsura, Katerina; Kugappi, Anastasia
Abstract
This chapter examines how strategic communication and strategic communications (a collection of different operations) are understood in Russia and identifies differences in such communication between the West and Russia. A diverse academic and practical context of Russia contributes to diversity in definitions of strategic communication. The concept is mostly used in the context of political communication and geopolitics, but also in business. The chapter distinguishes ten differences between Western and Russian understanding of strategic communication. These include logic of the message, order of communication, intended audience, auto-communication, source, context, utilization of probing, threats, differences in levels of transparency, and overall strategy. The authors conclude that Russian strategic communication often utilizes strategic ambiguity, and, thus, aims are not always clearly stated: in fact, it may prove to be of strategic value if information is not disclosed. This chapter contributes to one’s understanding how strategic communication is utilized in Russia and where differences in its use may originate.
Show moreOrganizations and authors
Publication type
Publication format
Article
Parent publication type
Compendium
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A3 Book section, Chapters in research booksPublication channel information
Parent publication name
Strategic Communications in Russia : Public Relations and Advertising
Parent publication editors
Tsetsura, Katerina; Kruckeberg, Dean
Publisher
Pages
12-25
ISBN
Publication forum
Publication forum level
3
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Media and communications; Other social sciences
Keywords
[object Object],[object Object],[object Object],[object Object],[object Object]
Publication country
United Kingdom
Internationality of the publisher
International
Language
English
International co-publication
Yes
Co-publication with a company
No
DOI
10.4324/9781003018926-3
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes