IDA examines experiences of datafied culture in contemporary Finland. The project first asks what kinds of vulnerabilities and forms of agency data-driven culture evokes in different groups of people, as well as how these are both interpreted and resisted. Second, IDA analyses boundary-work connected to intimacy in a data economy premised on the mining and sharing of user data. We ask how intimacy operates as a contested resource in public careers and explore the diverse intimacies that come about in mediated social relations. Third, the project studies and advocates for democratic and transparent means of managing, sharing and using personal data. IDA's multi-disciplinary research group combines qualitative and computational methods in mapping out the meanings of data-driven culture and its roles in and for everyday life. The project also provides recommendations for predicting, recognizing and minimizing the different risks connected to datafied culture in the Finnish context.

2022

2025