The spread of ecosystems built around digital platforms is restructuring the business landscape and service market. In the future market, also referred to as Market 4.0, ecosystems are predicted to be in a dominant position, and various forms of cooperation and joint operation will be a prerequisite of success for individual organizations. Operating as part of ecosystems will bind organizations and influence their capacities to change. Subsequently, change will require alignment on a matching level within ecosystems as it conducts the management of organizational change. However, alignment does not come easily, because ecosystems do not operate under centralized, hierarchical control. This gap is worth addressing, because alignment challenges do not end once an ecosystem is established. Building primarily on extensive qualitative data sets, this project advances the practical understanding of these alignment dynamics in mature settings, which are essential for success in Market 4.0.

2026

2030