Sales & eCom Lab
Infrastructure description
Sales & eCom Lab is an research and development environment for omnichannel sales. It utilizes emotion AI, eye tracking cameras and other psychophysiological measurements and tools. The lab cooperates with companies to develop sales encounters in face-to-face, virtual and digital encounters along the customer journey.
Scientific description
Start of activity
2018
Responsible organisation
Haaga-Helia University of Applied Sciences
Keywords
eye tracking, EDA, emotion AI, customer experience, omnichannel, online sales, sales, webshop
Research infrastructure services
Service
Other information
Fields of science
SOCIAL SCIENCES