Keywords

sustainable marketing; experience economy; service experience design; imagineering; serious play;LSP

Affiliations

Haaga-Helia University of Applied Sciences
Title
Principal Lecturer 2007
Source : ORCID

Publications (29)

Intelligent automation in hospitality: exploring the relative automatability of frontline food service tasks
2023

Algorithmic management grows more common among service businesses
Tuomi, Aarni; Ascenção, Mário Passos; Jianu, Brana
esignals
2022

Design for a Better World through Sustainable Service Design
Lassila, Sirpa; Ascenção, Mário Passos
eSignals
2022