Students' connotative meaning of marketing concepts

Year of publication

2015

Authors

Peter Mildén; Michael von Boguslawski; Carl-Johan Rosenbröijer

Organizations and authors

Arcada University of Applied Sciences

Rosenbröijer Carl-Johan

Mildén Peter

von Boguslawski Michael

Publication type

Publication format

Article

Parent publication type

Compendium

Article type

Audience

Scientific

Peer-reviewed

Non Peer-Reviewed

MINEDU's publication type classification code

B2 Book section

Publication channel information

Parent publication name

The Nordic School - Service marketing and management for the future

Parent publication editors

Johanna Gummerus; Catharina von Koskull

Publisher

CERS, Hanken School of Economics

Pages

429-447

ISBN

978-952-232-284-5

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Fully open publication channel

Self-archived

Unknown

Other information

Fields of science

Business and management

Keywords

[object Object]

Publication country

Finland

Internationality of the publisher

Domestic

Language

English

International co-publication

Co-publication with a company