Data driven decision-making in eretailing : a customer centric funnel approach

Year of publication

2015

Authors

Niklas Eriksson; Mikael Forsström; Carl-Johan Rosenbröijer

Organizations and authors

Arcada University of Applied Sciences

Eriksson Niklas

Forsström Mikael

Rosenbröijer Carl-Johan

Publication type

Publication format

Article

Parent publication type

Compilation

Article type

Audience

Scientific

Peer-reviewed

Non Peer-Reviewed

MINEDU's publication type classification code

B2 Book section

Publication channel information

Journal

Arcada Working papers

Publisher

Arcada

Issue

Pages

14-20

ISSN

2342-3064

ISBN

978-952-5260-65-6

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Fully open publication channel

Self-archived

Unknown

Other information

Fields of science

Business and management

Keywords

[object Object]

Publication country

Finland

Internationality of the publisher

Domestic

Language

English

International co-publication

Co-publication with a company