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YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews

Year of publication

2022

Authors

Penttinen, Valeria; Ciuchita, Robert; Caic, Martina

Organizations and authors

Aalto University

Caic Martina

Hanken School of Economics

Ciuchita Robert

Penttinen Valeria

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

Journal of interactive marketing

Publisher

Sage Publishing

Volume

57

Issue

4

Pages

561-582

ISSN

Publication forum

Publication forum level

1

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Partially open publication channel

Self-archived

Yes

Other information

Fields of science

Business and management; Visual arts and design

Identified topic

[object Object]

Internationality of the publisher

International

Language

English

International co-publication

No

Co-publication with a company

No

DOI

10.1177/10949968221102825

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes