Interactive Branding and Internationalization: Cases of Three Born Global firms
Year of publication
2016
Authors
Nikolina Koporcic, Jan-Åke Törnroos, Per Servais, Martin Hannibal
Organizations and authors
Publication type
Publication format
Article
Parent publication type
Conference
Article type
Other article
Audience
ProfessionalMINEDU's publication type classification code
D3 Article in professional conference proceedingsPublication channel information
Parent publication name
Conference
Industrial Marketing and Purchasing Conference
Publisher
Industrial Marketing & Purchasing Group
Open access
Open access in the publisher’s service
Yes
Open access of publication channel
Fully open publication channel
Self-archived
No
Other information
Fields of science
Business and management
Identified topic
[object Object]
Internationality of the publisher
International
Language
English
International co-publication
Yes
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes