Micro-Enterprises’ Digital Marketing Tools for Building Customer Relationships

Year of publication

2017

Authors

Nikunen, Tuulia; Saarela, Martti; Oikarinen, Eeva-Liisa; Muhos, Matti; Isohella, Lari

Organizations and authors

University of Oulu

Oikarinen Eeva-Liisa

Saarela Martti

Muhos Matti

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

Management

Issue

Pages

171-188

ISSN

1854-4223

Publication forum

71134

Publication forum level

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Fully open publication channel

Self-archived

Yes

Other information

Fields of science

Business and management; Other social sciences

Keywords

[object Object],[object Object],[object Object],[object Object]

Identified topic

[object Object]

Publication country

Slovenia

Internationality of the publisher

International

Language

English

International co-publication

Co-publication with a company

DOI

10.26493/1854-4231.12.171-188

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes