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Understanding the impact of content in social media advertising

Year of publication

2017

Authors

Fagerstrøm, Asle; Sigurdsson, Valdimar; Lillemoen, Maria; Eriksson, Niklas

Organizations and authors

Arcada University of Applied Sciences

Eriksson Niklas

Publication type

Publication format

Article

Parent publication type

Conference

Article type

Other article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A4 Article in conference proceedings

Publication channel information

Parent publication name

Proceedings of the 8th International Conference on Internet Technologies & Society

Parent publication editors

Piet Kommers, Tomayess Issa, Pedro Isaías and Ana Hol

Conference

International Conference on Internet Technologies & Society

Publisher

Iadis press

Pages

67-74

ISBN

978-989-8533-72-2

​Publication forum

5465

Open access

Open access in the publisher’s service

No

Self-archived

No

Other information

Fields of science

Business and management

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publication country

Australia

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

No

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes