Digital Brand Management: A Company and Consumer Perspective
Year of publication
2018
Authors
Bäck, Lotta; Ingman, Edward; Lalwani, Dilip; Müller, Marie; Sørensen-Behm, Caroline; Rosenbröijer, Carl-Johan
Organizations and authors
Arcada University of Applied Sciences
Rosenbröijer Carl-Johan
Publication type
Publication format
Monograph
Audience
Professional
MINEDU's publication type classification code
D4 Published development or research report or study
Publication channel information
Journal
Arcada Working Papers
Publisher
Yrkeshögskolan Arcada
Issue
1
Pages
29 sidor
ISSN
ISBN
Open access
Open access in the publisher’s service
Yes
Open access of publication channel
Fully open publication channel
Self-archived
No
Other information
Fields of science
Business and management
Keywords
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publication country
Finland
Internationality of the publisher
Domestic
Language
English
International co-publication
No
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes