Digital Brand Management: A Company and Consumer Perspective
Year of publication
2018
Authors
Bäck, Lotta; Ingman, Edward; Lalwani, Dilip; Müller, Marie; Sørensen-Behm, Caroline; Rosenbröijer, Carl-Johan
Organizations and authors
Arcada University of Applied Sciences
Rosenbröijer Carl-Johan
Publication type
Publication format
Monograph
Audience
Professional
MINEDU's publication type classification code
D4 Published development or research report or study
Publication channel information
Journal
Publisher
Issue
1
Pages
29 sidor
ISSN
ISBN
Publication forum
Open access
Open access in the publisher’s service
Yes
Open access of publication channel
Fully open publication channel
Self-archived
No
Other information
Fields of science
Business and management
Keywords
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publication country
Finland
Internationality of the publisher
Domestic
Language
English
International co-publication
No
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes