Strategic marketing in marketing discourse - a bibliometric study

Year of publication

2006

Authors

Vassinen, Antti; Parvinen, Petri; Tikkanen, Henrikki

Organizations and authors

Aalto University

Vassinen Antti Abel

Tikkanen Henrikki

Parvinen Petri

Publication type

Publication format

Article

Parent publication type

Conference

Article type

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A4 Article in conference proceedings

Publication channel information

Parent publication name

ANZMAC Australian and New Zealand Marketing Academy Conference 2006, Brisbane, Australia, December 4-6, 2006

Publisher

Australian and New Zealand Marketing Academy (ANZMAC)

Open access

Open access in the publisher’s service

Self-archived

Other information

Fields of science

Business and management

Identified topic

[object Object]

Internationality of the publisher

International

Language

English

International co-publication

Co-publication with a company

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes