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Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

Year of publication

2021

Authors

Mustak Mekhail, Salminen Joni, Plé Loïc, Wirtz Jochen

Organizations and authors

University of Turku

Mustak Mekhail

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal

Journal of Business Research

Publisher

Elsevier

Volume

124

Pages

389-404

ISSN

0148-2963

​Publication forum

59794

​Publication forum level

2

Open access

Open access in the publisher’s service

No

Self-archived

No

Other information

Fields of science

Business and management

Publication country

United States

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

No

DOI

10.1016/j.jbusres.2020.10.044

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes