From the brand logo to brand associations and the corporate identity:visual and identity-based logo associations in a university merger

Year of publication

2021

Authors

Erjansola, Ari-Matti; Lipponen, Jukka; Vehkalahti, Kimmo; Aula, Hanna-Mari; Pirttila-Backman, Anna-Maija

Organizations and authors

University of Helsinki

Pirttila-Backman Anna-Maija

Erjansola Ari-Matti

Lipponen Jukka

Vehkalahti Kimmo

Publication type

Publication format

Article

Report

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

Journal of Brand Management

Parent publication name

Journal of Brand Management

Volume

Issue

Pages

241-253

ISSN

1350-231X

Publication forum

59768

Publication forum level

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Partially open publication channel

License of the publisher’s version

CC BY

Self-archived

Yes

License of the self-archived publication

CC BY

Other information

Fields of science

Other social sciences; Sociology

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Identified topic

[object Object]

Publication country

United Kingdom

Internationality of the publisher

International

Language

English

International co-publication

Co-publication with a company

Yes

DOI

10.1057/s41262-020-00223-5

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes