Conversions on the rise - modernizing e-mail marketing practices by utilizing volunteered data
Year of publication
2022
Authors
Hartemo Mari
Organizations and authors
University of Turku
Hartemo Mari
Publication type
Publication format
Article
Parent publication type
Journal
Article type
Original article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A1 Journal article (refereed), original researchPublication channel information
Journal/Series
Publisher
Volume
16
Issue
4
Pages
585-600
ISSN
Publication forum
Publication forum level
1
Open access
Open access in the publisher’s service
Yes
Open access of publication channel
Partially open publication channel
Self-archived
Yes
Other information
Fields of science
Business and management
Publication country
United Kingdom
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
DOI
10.1108/JRIM-03-2021-0090
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes