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The relative impact of health communication conveyed via quick response codes: A conjoint experiment among young thai consumers doing grocery shopping

Year of publication

2022

Authors

Fagerstrøm, Asle; Eriksson, Niklas; Khamtanet, Sirinna; Jitkuekul, Premruedee; Sigurdsson, Valdimar; Larsen, Nils Magne

Organizations and authors

Arcada University of Applied Sciences

Eriksson Niklas Orcid -palvelun logo

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal

Health Marketing Quarterly

Publisher

Informa UK Limited

Pages

1-20

ISSN

0735-9683

​Publication forum

56925

​Publication forum level

1

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Partially open publication channel

Self-archived

No

Other information

Fields of science

Business and management

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

No

DOI

10.1080/07359683.2022.2085460

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes