Building a Revenue Engine – Scaling Up Sales Automation

Year of publication

2022

Authors

Storbacka, Emma; Storbacka, Kaj

Organizations and authors

Hanken School of Economics

Storbacka Kaj

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Audience

Professional

MINEDU's publication type classification code

D1 Article in a trade journal

Publication channel information

Journal/Series

NIM Marketing Intelligence Review

Volume

Issue

Pages

31-35

ISSN

2627-4957

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Fully open publication channel

Self-archived

Yes

Other information

Fields of science

Business and management

Identified topic

[object Object]

Publication country

Germany

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

Yes

DOI

10.2478/nimmir-2022-0014

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes