The return on trade show information (RTSI): a conceptual analysis

Year of publication

2010

Authors

Bettis-Outland, H., Cromartie, J., Johston, W. and Bordens, A.

Organizations and authors

University of Oulu

Johnston Wesley James

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

Journal of business and industrial marketing

Issue

Pages

268-271

ISSN

0885-8624

Publication forum

59782

Publication forum level

Open access

Open access in the publisher’s service

Self-archived

Other information

Fields of science

Business and management

Identified topic

[object Object]

Publication country

United Kingdom

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

Unknown

DOI

10.1108/08858621011038225

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes