Enhancing B2B sales through digital transformation : Insights into effective sales enablement
Year of publication
2025
Authors
Mukhopadhyay Sandip; Terho Harri; Singh Rakesh; Rangarajan Deva
Organizations and authors
University of Turku
Terho Harri
Publication type
Publication format
Article
Report
No
Parent publication type
Journal
Article type
Original articleAudience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A1 Journal article (refereed), original researchPublication channel information
Journal/Series
Publisher
Volume
125
ISSN
Publication forum
Publication forum level
3
Open access
Open access in the publisher’s service
No
Open access of publication channel
Partially open publication channel
Self-archived
Yes
Other information
Fields of science
Business and management
Identified topic
[object Object]
Publication country
United States
Internationality of the publisher
International
Language
English
International co-publication
Yes
Co-publication with a company
No
DOI
10.1016/j.indmarman.2024.12.009
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes