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Use of algorithms in B2B sales operations

Year of publication

2025

Authors

Mäntyvaara, Joona

Abstract

This blog explores how AI-driven models are transforming B2B sales by enhancing—not replacing—the role of the salesperson. By applying techniques such as clustering, Random Forest, and Gradient Boosting, companies can uncover cross-sell opportunities, better understand customer behavior, and support data-driven decision-making. The article highlights practical applications of these models and encourages a more strategic, insight-driven approach to modern sales operations.
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Organizations and authors

Haaga-Helia University of Applied Sciences

Mäntyvaara Joona Orcid -palvelun logo

Publication type

Publication format

Article

Report

No

Parent publication type

Journal

Article type

Other article

Audience

Professional

Peer-reviewed

Non Peer-Reviewed

MINEDU's publication type classification code

D1 Article in a trade journal

Publication channel information

Journal/Series

eSignals Pro

Publisher

Haaga-Helia ammattikorkeakoulu

ISSN

2736-9013

​Publication forum

1001915

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Fully open publication channel

Self-archived

No

Other information

Fields of science

Computer and information sciences; Business and management

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Identified topic

[object Object]

Publication country

Finland

Internationality of the publisher

Domestic

Language

English

International co-publication

No

Co-publication with a company

No

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes