Integrating Value for the Consumer and Society: A New Conceptual Orientation for Strategic Marketing
Year of publication
2026
Authors
Mazzarolo, Aloisio Henrique; Mainardes, Emerson Wagner; Azzari, Vitor
Organizations and authors
University of Turku
Wagner Mainardes Emerson
Publication type
Publication format
Article
Report
No
Parent publication type
Journal
Article type
Original articleAudience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A1 Journal article (refereed), original researchPublication channel information
Journal/Series
Publisher
Volume
9
Article number
70269
ISSN
Publication forum
Publication forum level
1
Open access
Open access in the publisher’s service
Yes
Open access of publication channel
Partially open publication channel
Self-archived
Yes
Other information
Fields of science
Business and management
Identified topic
[object Object]
Publication country
United Kingdom
Internationality of the publisher
International
Language
English
International co-publication
Yes
Co-publication with a company
No
DOI
10.1002/bsd2.70269
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes