CLIMATE-NUDGE consortium applies behavioral sciences, especially nudge theory, to help communities and individuals to make climate friendly decisions. The idea is to alter choice architecture without limiting freedom of choice. This multidisciplinary project delivers human-centric, cost-effective, health-promoting, ethically and socially sound nudging alternatives that are scalable and complement traditional steering actions to mitigate climate change. We have developed a co-creation process for nudging and used it with the stakeholders to define and pilot nudges in commuting to school and work, and in forest management. Multimethod research data and modelled scenarios have been used to support nudge development. Ethics, social acceptability, economic and health effects are being assessed. Nudging seems to be usable for steering behavior, but it requires ethical deliberation. Context and the target groups need to be considered in developing nudges.

2023

2026