Weijo, Henri
https://orcid.org/0000-0002-5570-8319 Associate Professor, Aalto University
Description of research
Henri Weijo is a consumer culture researcher who specializes in the study of consumer creativity and value creation. He mostly conducts his research in consumer collectives of various organizational and compositional character.Affiliations
Aalto University
Unit
Department of Marketing
Source: Aalto University
Title
Assistant Professor 2017 - 2021
Unit
Marketing
Source: ORCID
Title
Associate Professor 2021 -
Bentley University
Unit
Department of Marketing
Source: ORCID
Title
Assistant Professor 2014 - 2017
Education
Degrees
PhD in Marketing 1.9.2009 - 14.2.2014 / Aalto University
Master's degree, Business and Economics / Helsinki School of Economics
Publications (23)
Consumer Desires and the Fluctuating Balance between Liquid and Solid Consumption: The Case of Finnish Clothing Libraries
How Institutional Logics Shape Fairness in Crowdsourcing: The Case of Threadless
Enchantment and perpetual desire Theorizing disenchanted enchantment and technology adoption
Rosenberg, Laura; Weijo, Henri; Kerkelä, Iina
Journal of Consumer Research
2023
How Institutional Logics Shape Fairness in Crowdsourcing: The Case of Threadless
Grant, Annetta; Weijo, Henri; Dacin, Peter A.
International Journal of Research in Marketing
2022
Enchantment and perpetual desire Theorizing disenchanted enchantment and technology adoption
Belk, Russell; Weijo, Henri; Kozinets, Robert V.
Marketing Theory
2020
Granted funding (2)
Digital solutions to foster climate-smart agricultural transition (Digi4CSA) Research Council of Finland2023 - 2025
Digital solutions to foster climate-smart agricultural transition (Digi4CSA) Research Council of Finland2023 - 2025
Activities and awards (15)
supervisor of doctoral candidateSupervising professor, doctoral studies, since Aug 01, 20182018
supervisor of doctoral candidateThesis advisor, doctoral studies, since Aug 01, 20182018