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Bhutto Maqsood

Description

Maqsood H. Bhutto is a doctoral researcher in Marketing at the School of Business and Economics, University of Jyväskylä, Finland. His research centers on consumer behavior with a specific focus on the dark side, including consumer incivility, in the context of social media platforms. Mr. Bhutto's work has been featured in esteemed publications such as the European Business Review, Telematics and Informatics, and Decision, among others. In recognition of his contributions, he was honored with the 'Best Paper Award' at the 22nd International Conference of Electronic Business in 2022.

Keywords

Customer/Consumer Incivility, Digital Marketing, Consumer Behavior, Ridesharing

Affiliations

University of Jyväskylä
Doctoral Researcher and Coordinator (Introduction to Marketing Course)
Marketing
2022 - 2024
Source: ORCID
Jyvaskylan yliopisto Kasvatustieteiden ja psykologian tiedekunta
Doctoral Researcher (Grant recipient)
Marketing
2020 - 2022
Source: ORCID
Sukkur IBA University
Research Associate
Business Administration
2017 - 2019
Source: ORCID
Philip Morris International
Area Manager
Sales & Marketing
2006 - 2015
Source: ORCID

Education (1)

Master of Science Marketing
Sukkur IBA University

Publications (4)

2022
Impact of recruitment practices on organizational commitment: mediating role of employer image
DOI
10.1108/jeas-10-2020-0176
2021
“Your ride has arrived” – Exploring the nexus between subjective well-being, socio-cultural beliefs, COVID-19, and the sharing economy
DOI
10.1016/j.tele.2021.101663
2020
Capturing customer’s store loyalty through relationship benefits: Moderating effect of retail innovation
DOI
10.1108/ebr-09-2019-0179

Granted funding (1)

Dissertation title: Voices of Disrespect: Unpacking Customer Incivility Across Service Interactions and Social Media Platforms
Jyväskylän Yliopisto

Activities and awards (5)

Conference presentation
Unmasking Effective Approaches to Addressing Online Incivility: Diverse Theories and Brand-Related Outcomes
2024
International collaboration: No
Reviewer of a scientific journal
Reviewer
Publons
2023
International collaboration: No
Conference presentation
Would you mind your language, please? Consumer incivility on social media platforms
2022
International collaboration: No