Bhutto Maqsood

Description

Maqsood H. Bhutto is a doctoral researcher in Marketing at the School of Business and Economics, University of Jyväskylä, Finland. His research centers on consumer behavior with a specific focus on the dark side, including consumer incivility, in the context of social media platforms. Mr. Bhutto's work has been featured in esteemed publications such as the European Business Review, Telematics and Informatics, and Decision, among others. In recognition of his contributions, he was honored with the 'Best Paper Award' at the 22nd International Conference of Electronic Business in 2022.

Keywords

Customer/Consumer Incivility, Digital Marketing, Consumer Behavior, Ridesharing

Affiliations

University of Jyväskylä

Doctoral Researcher and Coordinator (Introduction to Marketing Course)

Marketing

2022 - 2024

Source: ORCID

Jyvaskylan yliopisto Kasvatustieteiden ja psykologian tiedekunta

Doctoral Researcher (Grant recipient)

Marketing

2020 - 2022

Source: ORCID

Sukkur IBA University

Research Associate

Business Administration

2017 - 2019

Source: ORCID

Philip Morris International

Area Manager

Sales & Marketing

2006 - 2015

Source: ORCID

Education (1)

Master of Science Marketing

Sukkur IBA University

Publications (8)

Show only peer-reviewed

2023

Assessing Chinese Textile and Apparel Industry Business Sustainability: The Role of Organization Green Culture, Green Dynamic Capabilities, and Green Innovation in Relation to Environmental Orientation and Business Sustainability

DOI

10.3390/su15118588

2022

Impact of recruitment practices on organizational commitment: mediating role of employer image

DOI

10.1108/jeas-10-2020-0176

An analysis of business students' stressors and their coping strategies in the post-pandemic era

DOI

10.1007/S40622-022-00319-8

Granted funding (1)

Dissertation title: Voices of Disrespect: Unpacking Customer Incivility Across Service Interactions and Social Media Platforms

Jyväskylän Yliopisto

Activities and awards (5)

Conference presentation

Unmasking Effective Approaches to Addressing Online Incivility: Diverse Theories and Brand-Related Outcomes

2024

Reviewer of a scientific journal

Reviewer

Publons

2023

Conference presentation

Would you mind your language, please? Consumer incivility on social media platforms

2022