Hero, Laura-Maija
https://orcid.org/0000-0001-9637-7993 Description of research
Laura-Maija Hero is a Principal research scientist at Häme University for applied sciences (HAMKedu research center) in Finland. She has 14 years experience in research, development and innovation (RDI) work and teaching in university for applied sciences in Finland (cultural management, multidisciplinary innovation projects, pedagogical studies) and 10 years experience in international tech business in different marketing management positions at Nokia Oyj (technology marketing, b2c campaign, partner marketing, brand and b2b marketing, global marketing activation). She holds a PhD in education and is active in post-doc research and RDI projects (funding applications, project management, expert work). She is highly networked internationally and with local companies and entrepreneurs. Interests at the moment are in innovation and entrepreneurship learning and teaching, university-industry open innovation management, opportunities of new technologies, Web 3.0, the metaverse as business and as experience for learning, design thinking and co-creation practices of teams and networks, higher education and professional competence, cultural and event management, futures thinking, entrepreneurship and experiential marketing.Affiliations
Häme University of Applied Sciences
Unit
Hamk Edu research unit
Source: ORCID
Title
Principal research scientist 2023 -
Education
Degrees
Ph.D. / University of Turku