What Constitutes Customer Experience Management? Towards a Systematic Conceptualization of CEM
Year of publication
2015
Authors
Jaakkola Elina, Terho Harri
Organizations and authors
Publication type
Publication format
Article
Parent publication type
Conference
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A4 Article in conference proceedingsPublication channel information
Parent publication name
Conference
European marketing academy annual conference
Publisher
EMAC
ISBN
Open access
Open access in the publisher’s service
No information
Self-archived
Unknown
Other information
Fields of science
Economics; Business and management
Publication country
Belgium
Internationality of the publisher
Domestic
Language
English
International co-publication
No
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes