The neuropeptide oxytocin modulates consumer brand relationships

Year of publication

2015

Authors

Fürst Andreas, Thron Jesko, Scheele Dirk, Marsh Nina, Hulemann René

Organizations and authors

University of Eastern Finland

Fürst Andreas

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

Scientific Reports

Volume

Pages

14960

ISSN

2045-2322

Publication forum

71431

Publication forum level

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Fully open publication channel

Self-archived

Unknown

Other information

Fields of science

Business and management

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company