Self-Marketing Brand Skills for Business Students

Year of publication

2015

Authors

Manai, Aicha; Holmlund, Maria

Organizations and authors

Hanken School of Economics

Holmlund Maria

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

Marketing Intelligence & Planning

Volume

Issue

Pages

749-762

ISSN

0263-4503

Publication forum

62949

Publication forum level

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Partially open publication channel

Self-archived

Unknown

Other information

Fields of science

Business and management

Publication country

United Kingdom

Internationality of the publisher

International

Language

English

International co-publication

Co-publication with a company