The impact of salient products cues on aging adults. Understanding the human factor

Year of publication

2011

Authors

Kauppinen-Räisänen, Hannele

Organizations and authors

Hanken School of Economics

Kauppinen-Räisänen Hannele

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

Journal of Medical Marketing. Device, Diagnostic and Pharmaceutical Marketing

Volume

Issue

Pages

294-302

ISSN

1745-7904

Publication forum

70998

Open access

Open access in the publisher’s service

Self-archived

Unknown

Other information

Fields of science

Business and management

Identified topic

[object Object]

Publication country

United Kingdom

Language

English

International co-publication

Co-publication with a company