Conceptualizing Value-Based Selling in Business Markets
Year of publication
2011
Authors
Harri Terho;Alexander Haas;Andreas Eggert;Wolfgang Ulaga
Organizations and authors
University of Turku
Terho Harri
Publication type
Publication format
Article
Parent publication type
Conference
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A4 Article in conference proceedingsPublication channel information
Journal/Series
Proceedings of the 22th AMA Summer Educators' Conference, San Francisco, USA, August 5-8, 2011.
Volume
NNNN
Issue
NNNN
Pages
NNNN
Publication forum
Publication forum level
0
Open access
Open access in the publisher’s service
No information
Self-archived
Unknown
Other information
Fields of science
Business and management
Publication country
United States
Language
English
International co-publication
Yes
Co-publication with a company
Unknown
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes