Consumer Activity in Social Media - Managerial Approaches To Consumers’ Social Media Behavior. Characterising the concept of service experience

Year of publication

2011

Authors

Heinonen, Kristina

Organizations and authors

Hanken School of Economics

Heinonen Kristina

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

Journal of Consumer Behaviour

Volume

Issue

Pages

356-364

ISSN

1479-1838

Publication forum

60029

Publication forum level

Open access

Open access in the publisher’s service

No information

Self-archived

Unknown

Other information

Fields of science

Business and management; Media and communications

Publication country

United Kingdom

Language

English

International co-publication

Co-publication with a company