Effective implementation of relationship orientation in new product launches

Year of publication

2015

Authors

Matikainen, Minna; Terho, Harri; Matikainen, Esa; Parvinen, Petri; Juppo, Anne

Organizations and authors

Aalto University

Parvinen Petri

University of Turku

Terho Harri Kristian

University of Helsinki

Juppo Anne

Parvinen Petri

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Volume

Pages

35-46

ISSN

0019-8501

Publication forum

57783

Publication forum level

Open access

Open access in the publisher’s service

Self-archived

Other information

Fields of science

Computer and information sciences; Economics; Business and management; Psychology; Political science; Other social sciences

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object]

Publication country

United States

Internationality of the publisher

International

Language

English

International co-publication

Co-publication with a company

DOI

10.1016/j.indmarman.2015.02.019

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes