An impact-oriented implementation approach in business marketing research : Introduction to the special issue on "Implementing strategies and theories of B2B marketing and sales management"
Year of publication
2015
Authors
Moller, Kristian; Parvinen, Petri Mika Tapani
Organizations and authors
University of Helsinki
Parvinen Petri Mika Tapani
Publication type
Publication format
Article
Parent publication type
Journal
Article type
Original article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A1 Journal article (refereed), original researchPublication channel information
Journal
Parent publication name
Volume
45
Pages
3-11
ISSN
Publication forum
Publication forum level
3
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Computer and information sciences; Business and management; Psychology; Political science; Media and communications; Other social sciences
Keywords
[object Object],[object Object],[object Object],[object Object],[object Object]
Publication country
United States
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
DOI
10.1016/j.indmarman.2015.02.025
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes