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Effects of link placements in email newsletters on their click-through rate

Year of publication

2018

Authors

Kumar, Ashish; Salo, Jari

Organizations and authors

University of Oulu

Salo Jari Tapani

Aalto University

Kumar Ashish

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal

Journal of marketing communications

Publisher

TAYLOR & FRANCIS

Volume

24

Issue

5

Pages

535-548

ISSN

1352-7266

​Publication forum

60930

​Publication forum level

1

Open access

Open access in the publisher’s service

No

Self-archived

No

Other information

Fields of science

Business and management

Keywords

[object Object],[object Object],[object Object],[object Object]

Internationality of the publisher

International

Language

English

International co-publication

No

Co-publication with a company

No

DOI

10.1080/13527266.2016.1147485

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes