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Attention, memory and preference for direct and indirect print advertisements

Year of publication

2020

Authors

Simola, Jaana; Kuisma, Jarmo; Kaakinen, Johanna K.

Organizations and authors

Aalto University

Kuisma Jarmo

University of Turku

Kaakinen Johanna

University of Helsinki

Simola Jaana

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

Journal of business research

Parent publication name

Journal of Business Research

Publisher

Elsevier

Volume

111

Pages

249-261

ISSN

0148-2963

​Publication forum

59794

​Publication forum level

2

Open access

Open access in the publisher’s service

No

Self-archived

Yes

Other information

Fields of science

Business and management; Psychology

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publication country

United States

Internationality of the publisher

International

Language

English

International co-publication

No

Co-publication with a company

No

DOI

10.1016/j.jbusres.2019.06.028

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes