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Digital Signage Effectiveness in Retail Stores

Year of publication

2015

Authors

Ervasti, Mari; Häikiö, Juha; Isomursu, Minna; Isomursu, Pekka; Liuska, Tiina

Organizations and authors

University of Oulu

Isomursu Minna

Oulu University of Applied Sciences

Isomursu Pekka

VTT Technical Research Centre of Finland Ltd

Häikiö Juha Orcid -palvelun logo

Ervasti Mari

Publication type

Publication format

Article

Parent publication type

Conference

Article type

Other article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A4 Article in conference proceedings

Publication channel information

Journal/Series

Lecture notes in computer science

Parent publication name

Human-computer interaction - INTERACT 2015 : 15th IFIP TC 13 International Conference, Bamberg, Germany, September 14-18, 2015, proceedings, part II

Conference

IFIP TC.13 International Conference on Human-Computer Interaction

Publisher

Springer

Pages

455-462

ISSN

0302-9743

ISBN

978-3-319-22667-5

​Publication forum

62555

​Publication forum level

0

Open access

Open access in the publisher’s service

No

Self-archived

No

Other information

Fields of science

Computer and information sciences; Electronic, automation and communications engineering, electronics; Psychology; Sociology

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publication country

United States

Internationality of the publisher

International

Language

English

International co-publication

No

Co-publication with a company

No

DOI

10.1007/978-3-319-22668-2_35

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes