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Imagining post-marketing : Neo-animist resource circulation and value cocreation

Year of publication

2024

Authors

Arnould, Eric; Helkkula, Anu

Organizations and authors

Hanken School of Economics

Helkkula Anu Orcid -palvelun logo

Aalto University

Arnould Eric

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal

Journal of business research

Volume

176

Issue

April 2024

Article number

114590

ISSN

0148-2963

​Publication forum

59794

​Publication forum level

2

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Partially open publication channel

Self-archived

Yes

Other information

Fields of science

Business and management

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publication country

United States

Internationality of the publisher

International

Language

English

International co-publication

No

Co-publication with a company

No

DOI

10.1016/j.jbusres.2024.114590

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes