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Identifying gender bias in blockbuster movies through the lens of machine learning

Year of publication

2023

Authors

Muhammad Junaid Haris; Aanchal Upreti; Melih Kurtaran; Filip Ginter; Sébastien Lafond; Sepinoud Azimi

Abstract

The problem of gender bias is highly prevalent and well known. In this paper, we have analysed the portrayal of gender roles in English movies, a medium that effectively influences society in shaping people’s beliefs and opinions. First, we gathered scripts of films from different genres and derived sentiments and emotions using natural language processing techniques. Afterwards, we converted the scripts into embeddings, i.e., a way of representing text in the form of vectors. With a thorough investigation, we found specific patterns in male and female characters’ personality traits in movies that align with societal stereotypes. Furthermore, we used mathematical and machine learning techniques and found some biases wherein men are shown to be more dominant and envious than women, whereas women have more joyful roles in movies. In our work, we introduce, to the best of our knowledge, a novel technique to convert dialogues into an array of emotions by combining it with Plutchik’s wheel of emotions. Our study aims to encourage reflections on gender equality in the domain of film and facilitate other researchers in analysing movies automatically instead of using manual approaches.
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Organizations and authors

University of Turku

Ginter Filip

Åbo Akademi University

Azimi Sepinoud Orcid -palvelun logo

Lafond Sébastien Orcid -palvelun logo

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Publisher

Springer

Volume

10

Article number

94

​Publication forum

89761

​Publication forum level

1

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Partially open publication channel

Self-archived

Yes

Other information

Fields of science

Computer and information sciences

Publication country

United Kingdom

Internationality of the publisher

International

Language

English

International co-publication

No

Co-publication with a company

No

DOI

10.1057/s41599-023-01576-3

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes