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Diversity in Marketing Imagery

Year of publication

2024

Authors

Heinonen, Johanna; Temisevä, Sini

Abstract

In today’s visually driven digital world, marketing imagery reflects values, inclusivity, and diversity instead of merely promoting an organisation. Images that fail to represent diverse groups risk creating barriers, disadvantages and exclusions, even if unintentional. This is particularly important for universities of applied sciences (UAS), where inclusive marketing imagery can enhance relevance, competitiveness, and sustainability while fostering a welcoming environment for students and staff from diverse backgrounds.
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Organizations and authors

LAB University of Applied Sciences

Heinonen Johanna Orcid -palvelun logo

Laurea University of Applied Sciences

Temisevä Sini

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Other article

Audience

Professional

Peer-reviewed

Non Peer-Reviewed

MINEDU's publication type classification code

D1 Article in a trade journal

Publication channel information

Journal

Laurea Journal

Publisher

Laurea-ammattikorkeakoulu

ISSN

2489-9690

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Fully open publication channel

License of the publisher’s version

CC BY SA

Self-archived

No

Other information

Fields of science

Business and management

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object]

Publication country

Finland

Internationality of the publisher

Domestic

Language

English

International co-publication

No

Co-publication with a company

No

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes