The impact of Janus fit brand extensions on perceived brand innovativeness

Year of publication

2024

Authors

Falana, Wuraola Oluwabukola; Aspara, Jaakko; Frösén, Johanna

Organizations and authors

Aalto University

Frösén Johanna

Hanken School of Economics

Aspara Jaakko

Falana Wuraola Oluwabukola

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

Journal of business research

Publisher

Elsevier

Volume

179

Article number

114674

Pages

1-17

ISSN

0148-2963

Publication forum

59794

Publication forum level

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Partially open publication channel

Self-archived

Yes

Other information

Fields of science

Business and management

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object]

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

DOI

10.1016/j.jbusres.2024.114674

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes