Measuring the Willingness to Purchase Using Methods of Neuromarketing
Year of publication
2012
Authors
Palokangas, Lauri; Suomala, Jyrki; Heinonen, Jarmo; Maunula, Sini; Numminen, Jussi
Organizations and authors
Publication type
Publication format
Monograph
Audience
Scientific
Peer-reviewed
Peer-Reviewed
MINEDU's publication type classification code
C1 Scientific bookPublication channel information
Publisher
ISSN
ISBN
Publication forum
Publication forum level
0
Open access
Open access in the publisher’s service
Yes
Open access of publication channel
Fully open publication channel
Self-archived
Unknown
Other information
Fields of science
Other social sciences
Publication country
Finland
Internationality of the publisher
Domestic
Language
English
International co-publication
No
Co-publication with a company
Unknown
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes