Competitive arena mapping

Year of publication

2012

Authors

Storbacka, Kaj; Nenonen, Suvi Maria

Organizations and authors

Hanken School of Economics

Storbacka Kaj

Nenonen Suvi Maria

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

Journal of Business-to-Business Marketing

Volume

Issue

Pages

183-215

ISSN

1547-0628

Publication forum

59797

Open access

Open access in the publisher’s service

No information

Self-archived

Unknown

Other information

Fields of science

Business and management

Publication country

United States

Internationality of the publisher

International

Language

English

International co-publication

Co-publication with a company