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In search of customer insight- ethnography and mobile ethnography

Year of publication

2012

Authors

Stickdorn, M.; Frischhut, B.; Schmidt, J.; Holmid, S.; Kuosmanen, Tiina; Verhelä, P.; Dimanche, F.; Prayag, G.; Keup, M.; Huizing, J.; Wiegerink, K.; Huss, D.; Rotermund, R.; Amersdotter, D.; Sukowski, D.; Plserner, A.; Clatworthy, S.; Arlid, B.

Organizations and authors

Publication type

Publication format

Article

Parent publication type

Compilation

Article type

Other article

Audience

Scientific

Peer-reviewed

Non Peer-Reviewed

MINEDU's publication type classification code

B2 Book section

Publication channel information

Open access

Open access in the publisher’s service

No information

Self-archived

Unknown

Other information

Fields of science

Other social sciences

Internationality of the publisher

International

International co-publication

Yes

Co-publication with a company

Unknown

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes