Brand-driven Innovation – Strategies for Development and Design
Year of publication
2012
Authors
Tuusjärvi, Eiren ; Ryynänen, Toni
Organizations and authors
Publication type
Publication format
Article
Parent publication type
Journal
Article type
Other article
Audience
ScientificPeer-reviewed
Non Peer-ReviewedMINEDU's publication type classification code
B1 Non-refereed journal articlesPublication channel information
Journal/Series
Parent publication name
Volume
21
Issue
1
Pages
68-7
ISSN
Publication forum
Open access
Open access in the publisher’s service
No information
Self-archived
Unknown
Other information
Fields of science
Business and management
Publication country
United Kingdom
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
Unknown
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes