Heritage chameleons. Utilisation of brand heritage in international companies
Year of publication
2010
Authors
L\303\244tti, S; Hakala, U.; Sandberg, B.
Organizations and authors
Publication type
Publication format
Article
Parent publication type
Conference
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A4 Article in conference proceedingsPublication channel information
Parent publication name
Proceedings of the Academy of Marketing SIG Conference on Brand, Identity and Corporate Reputation
Publisher
Proceedings of the Academy of Marketing SIG Conference on Brand, Identity and Corporate Reputation
Open access
Open access in the publisher’s service
No information
Self-archived
Unknown
Other information
Internationality of the publisher
Domestic
Language
English
International co-publication
No
Co-publication with a company
Unknown
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes