Perceptions of Digital Marketing Tools in New Micro-enterprises

Year of publication

2017

Authors

Isohella, Lari; Oikarinen, Eeva-Liisa; Saarela, Martti; Muhos, Matti; Nikunen, Tuulia

Organizations and authors

University of Oulu

Oikarinen Eeva-Liisa

Saarela Martti

Muhos Matti

Publication type

Publication format

Article

Parent publication type

Conference

Article type

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A4 Article in conference proceedings

Publication channel information

Issue

2232-3309

Pages

85-95

ISSN

2232-3309

ISBN

978-961-6914-21-5

Publication forum

91911

Publication forum level

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Fully open publication channel

Self-archived

Yes

Other information

Fields of science

Business and management; Other social sciences

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object]

Publication country

Thailand

Internationality of the publisher

International

Language

English

International co-publication

Co-publication with a company

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes