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Social media research in the industrial marketing field:Review of literature and future research directions

Year of publication

2017

Authors

Salo, Jari

Organizations and authors

University of Helsinki

Salo Jari

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Review article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A2 Review article, Literature review, Systematic review

Publication channel information

Journal

Industrial Marketing Management

Parent publication name

Industrial Marketing Management

Volume

66

Pages

115-129

ISSN

0019-8501

​Publication forum

57783

​Publication forum level

3

Open access

Open access in the publisher’s service

No

Self-archived

No

Other information

Fields of science

Business and management

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publication country

United States

Internationality of the publisher

International

Language

English

International co-publication

No

Co-publication with a company

No

DOI

10.1016/j.indmarman.2017.07.013

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes