Big Data Resources, Marketing Capabilities, and Firm Performance.
Year of publication
2017
Authors
Samppa Suoniemi, Lars Meyer-Waarden, Andreas Munzel
Organizations and authors
University of Turku
Suoniemi Samppa
Publication type
Publication format
Article
Parent publication type
Conference
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A4 Article in conference proceedingsPublication channel information
Parent publication name
Winter Marketing Academic Conference 2017: Better Marketing for a Better World
Conference
Publisher
ISBN
Publication forum
Publication forum level
0
Open access
Open access in the publisher’s service
No
Self-archived
Yes
Other information
Fields of science
Business and management
Publication country
United States
Internationality of the publisher
International
Language
English
International co-publication
Yes
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes